Wednesday, 26 July 2017
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Blogroll (46)

Thursday, 20 July 2017 04:33

ROAD SAFETY - Have you played your rule as a consumer?

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Let’s start with a question – do you find your car headrests to be comfortable?

Contrary to popular belief, headrests were never designed for resting our heads while driving. The term “headrest” is actually short for “head restraint”, which is designed to protect the driver from whiplash, a damaging consequence of rear collisions that cause injury to the neck and spine during impact.

The first recorded automobile fatality took place in 1869. Unfortunately, advances in vehicle safety took almost half a century to come to fruition through the introduction of hydraulic brake systems in 1922.

Vehicle testing was introduced by General Motors in 1934, leading to more advances in vehicle safety, including the World Forum for the Harmonization of Vehicle Regulations in 1958.

It was only until the 1960s where seatbelts became mandatory, and head restraints for front seats became an optional accessory. It took more than a century after the first recorded vehicle fatality before rear seat belts became mandatory in vehicles.

We are fortunate that stricter regulations exist today. However, one must ponder why it had taken so long for safety features to be made standard equipment – something that would have saved countless lives.

It would, however, be idealistic to simply implement regulations. As an implementer of government policies, as well as a former member of the automotive industry, I’d like to offer my perspective on this issue.

as duty obliges me to ensure decisions balance the needs of all stakeholders, which unfortunately, are often common yet has their own nuanced conflicts.

One of the major issues behind vehicle safety regulation is the generation of enough public awareness regarding a safety concern.

For example, regulations on mandatory child seats may seem common sense to many, but at the ground level, it poses a cost factor that is challenging for the government to force on the public.

A lack of consumer awareness often drives down demand, causing market prices for certified child seats to rise, and are only purchased by the select few who have a good understanding of passive vehicle safety. It is for this reason child seat prices are cheaper in countries where public awareness is present.

It is also unfortunate that public clamour for enforcement usually takes place during widespread coverage of a recent incident, but is often short lived. This provides little room for public awareness campaigns to receive the limelight it deserves.

As mentioned above, advances in vehicle safety are often initiatives of regulators and car makers themselves.

Due to high competition within the market, car makers such as Volvo have branded their company philosophy through pioneering safety – the most popular example being the invention of the three point seat belt seen in all cars today.

However, the faster turnaround of new vehicle safety features is often marred by lukewarm consumer response, causing delays in reaching the final production line.

Let’s be honest with ourselves. The industry plauers and government need the help of each and every one of us to make vehicle safety a priority.

Time is also of the essence. Vehicle technology is growing in complexity, especially in advanced countries with significantly higher awareness levels.

Awareness of environmental issues, such as battery disposal, will come into play, adding the burden of stricter environment policies to the already problematic safety awareness within our borders.

I therefore urge and implore all of us to play our part. For those who are aware, spread the information – it has never been easier to share good safety awareness.

To my fellow Malaysians, get to know about vehicle safety and how it affects us, our families and those around us.

We all truly have to play our role.

The writer is the chief executive officer of Malaysia Automotive Institute.

If we read the headlines such as the above with a preconceived notion, then perhaps this article is timely written. To set the record straight, this article was neither inspired by liberal notions of moral conduct, or absolute freedom of thought.

There was a time when conversing with another person remotely through a video screen was reserved for the imagination of Hollywood science fiction producers – something that was only possible on the USS Enterprise a thousand years from now.

Little did we expect such technology to emerge in merely a few decades ahead of the first Star Trek series. These days, video calls are something we almost take for granted.

I believe one of main reasons why technology has expanded at such an exponential rate is that these very advances in communication are self-serving – they create the expansion of knowledge at the same exponential rate as the growth in technology.

It is for this very reason that responsible governments push hard to enable fast access to online information. Is it undeniably a mammoth task and requires strategic access placement while also balancing commercial viability.

Unfortunately, that is just the first step.

The social classes of yesteryear may have been the warrior versus the farmer, or the ruling elite standing over the general populace. In the modern democratic society, the separation is now between the inventor and consumer.

Those who invent emerge victorious to those who consume. The overarching dominance of companies such as Facebook and Amazon, created during the rise of the information age, suggests that great power is wielded by those who create need for the consumer.

This should be celebrated – with the caveat that a critical and open minded society exists to ensure positive progress.

Today, with the massive influx of opinions, ideologies and debate, the personal removal of prejudice becomes ever more important.

It is said that a falsehood, if repeated enough times, can become truth.  They have the power to destroy great ideas, efforts and causes. Such destruction retards progress, and turns heroes into villains.

While it is unrealistic to make everyone an inventor, it is important for  society, which are mostly consumers, to gain knowledge and perspective of the ideas they consume. The best judgements are made by those who, without bias, are well read on all perspectives presented, and exercise fairness in judgment.

For example, to produce the fastest car, one must also have many skilled drivers in his consumer base. The consumers sell the product - because they are the best users of the product. Nobody would believe a “fast” car that has never been driven fast.

It is the same with knowledge. If a knowledgeable society is needed to be an advanced nation, the readers of knowledge must be the best consumers of information – they need to separate fact from fiction, and give credit where credit is due.

Only then will the true inventors emerge, bringing even more benefit to the society.

This starts with critical thinking and an open mind, especially in an age where separating truth from fiction is at its most difficult.

The writer is the chief executive officer of Malaysia Automotive Institute.

A former world leader was once quoted as saying that "success will go to those companies and countries which are swift to adapt, slow to complain, open and willing to change. The task of modern governments is to ensure that our country can rise to this challenge".

Malaysia has since independence been on its path towards developing a nation and society that can compete and thrive at the global level. It is evident that in a global capitalistic economy, liberalisation is a philosophy that we too, as a nation, must follow suit to reach the economic levels we desire.

At the time of our independent, it was common policy for the administration to develop policies suited for an economy that was still in its infancy. The policies of the day favoured restriction of global companies from overpowering  budding businesses.

While protectionism allowed growth and opportunities for new entrepreneurs, it also created long-term effects of complacency due to lack of competition.

Most importantly, overarching government control also allowed very little room for creativity and innovation, as regulations often kept business operations revolving around the same procedures and bureaucratic practise for long periods of time. Furthermore, customers also suffered from a lack of quality choices, while our participation in the global economy was also stifled due to our own restrictions, providing local businesses with less room for firther expansion.

The liberalisation of such economic activities would then balance out the needs of all stakeholder, through competition that benefits more efficient businesses and allowa the best choices for the consumers.

After more than three decades of protectionism, the government has taken a bold step in outlining a clear plan to bring Malaysia through the next important step - the liberalisation of not just our commodity markets but also in areas of technology.

The National Automotive Policy 2014 (NAP2014) is one of the major testaments to sucha paradigm shift - developing localvalue and talent with high income activities, with gradual liberalisation in mind.

While the Proton-Geely deal, which received massive media coverage during the festive season, is one product of such shift in conducting business, we have witnessed another major milestone through the liberalisation of motor insurance in Malaysia, beginning July 1.

While details of the liberalisation model have been widely covered in the news, for me the most importantaspect is that consumers tend to benefit, in particular those who have better driving behaviour and safety records. The policy would lead to saferdriver habits and also driving conditions for motorists and those around them, which is inline with the NAP 2014 in principle and spirit.

However, Iwould also like to emphasise that any shift in policy will need time for adjustment. New things are not sapred from imperfection, and will naturally require tweaks and changes over time to acommodqate the reqalities on the ground. Letus allow such due process, because the most important step has taken place.

Remember, the liberalised model above all places power in the handsof consumers - so let your feedback beheard, so business can thrive and serve the nation in the best form and will continue to improve as time goes by.

The writer is the chief executive officer of Malaysia Automotive Institute.

Wednesday, 05 July 2017 04:16

3D Digital Factory Simulation

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The Systems Integration, Process Flow Design and Visualization Solution

MAI offers a complete 3D digital factory environment for process flow simulation and analysis, accuracy, and profitability services. Using DELMIA QUEST solution from Dassault Systemes gives a flexible, object-based, discrete event simulation environment combined with powerful visualization and robust import/export capabilities makes it the engineering and management solution of choice for process flow simulation and analysis.




  • Anticipate the behavior of Plants in operation
  • Determine throughput with various product mixes and resource levels
  • Evaluate material handling alternatives, number of machines required
  • Determine impacts of facility layout
  • Determine number of parallel and serial operations required
  • Analysis of Flow Time, Bottlenecks, Throughput, Capacity, Utilization








QUEST is a powerful simulation development and analysis tool for validating and visualizing the impact of process flow decisions made for meeting production requirements. Reduce risk by validating affordability measures, and minimizing problems and unplanned costs associated with facility startup. QUEST provides a complete solution, providing the tools necessary for both efficient process flow analysis and effective presentation of results to customers, managers, and other engineering disciplines.

















 For further details and factory scoping, please contact us at This email address is being protected from spambots. You need JavaScript enabled to view it.

Digital Engineering & Prototyping (DEP), MAI Intelligent Technology System (MITS)

Malaysia Automotive Institute

Block 2280, Jalan Usahawan 2, Cyber 6, 63000 Cyberjaya, Selangor

T +603 8318 7742 

F +603 8318 7743



Wednesday, 05 July 2017 02:20

Manufacturing Execution System (MES)

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Automotive Industry

Respond Quickly to Technology and Process Change As an Automotive manufacturer, you’re at the forefront of a transportation revolution not seen since the earliest days of the industry. The growing demand for alternative vehicles, configured to local market needs and offer reduced emissions and higher fuel economy can only be met through product innovation and technological advancement. The demand for consistent innovation and rapid, continuous change requires a new standard for manufacturing agility and flexibility on a global scale – a standard that dictates relentless focus on production efficiency, delivery of zero-defect products and mastery of supporting emerging market expansion.

The DELMIA Apriso Automotive Industry solution helps you address these challenges by providing real-time visibility of manufacturing KPI’s coupled with actionable control over your manufacturing and supply chain operations. You can introduce new manufacturing process configurations and improvements as often as needed, and then securely distribute to each of your global operations. The DELMIA Apriso Professional Services team and alliance partner network enable Automotive manufacturers to rationalize and replace their complex web of legacy and disparate systems with a comprehensive, platform-based operations management solution. Implement Apriso to streamline processes, reduce time to global market and time to volume while ensuring consistent, exceptional product quality.

Manage Increasing Complexity

Whether you a high-volume / low mix or a low-volume / high mix Automotive manufacturer, the demand for new model variants from existing platforms will continue to grow. Increasingly, it will be necessary to simultaneously address production efficiencies while delivering defect-free products in ever smaller batch sizes – up to and including an “Order of One.” DELMIA can help you better manage these production processes by precisely synchronizing material requirements and movements with production schedules to insure customer-order availability and the highest material management efficiency.

  • Deliver line-side electronic visualization of order-specific Work Instructions and CAD drawings
  • Drive directed manufacturing processes through OPC-certified integration to shop floor equipment, conveyer systems and in-line, order-specific quality measurement systems
  • Support sequenced production scenarios, including sub-assembly to main-line, kitting operations to sub-assembly and main-line and ship-to-sequence requirements


Why Apriso?

Synchronize material flows with production on a global scale

Accelerate large-scale deployments with proven, standardized best practices while meeting local needs

Improve manufacturing efficiency with industry-leading real-time visibility and control capabilities

Increase flexibility, achieve rapid implementation, lower IT costs and simplify continuous quality improvement initiatives with a BPM-based platform

Accelerate new product introduction while decreasing time-to-global-market and time-to-volume

Reduce total cost of IT ownership by replacing disparate IT applications across the enterprise


A Solution for Manufacturing

Operations Excellence Dassault Systèmes – through its DELMIA Apriso offerings – is the only company that can offer a process-based solution for global manufacturing operations management that empowers you to track, trace, manage and control all elements of manufacturing operations both within your company and across your product supply network. Apriso extends the value of ERP, PLM and other enterprise business systems by closing the loop between design, planning and execution. By establishing a cohesive framework to share and improve processes, Apriso solutions best serve the needs of global manufacturers across their operations and extended product supply network. Apriso solutions provide the visibility and control to proactively detect potential operations disruptions quickly, so your facilities can run with greater efficiency while continuing to respond quickly to change. Implement Apriso individually or as an entire Automotive manufacturing solution.

Adapt Quickly with a Process-based Solution

DELMIA Apriso solutions provide Automotive manufacturers with a Business Process Management (BPM) framework for global Manufacturing Operations Management
(MOM). This means every Apriso application shares a common, unified data model for improved responsiveness to change – across functions and sites. Quickly define and continuously improve production, quality, inventory, and maintenance processes, among others, with an Apriso solution:

  • Maintain brand integrity in emerging markets and joint venture operations by defining global, standardized best practice processes deployed to site-specific requirements
  • Define, update and deploy processes easily, enabling you to adapt and respond quickly to customer demand shifts, unplanned events and competitive opportunity


Deliver Consistent Product Quality

Today’s competitive Automotive manufacturing marketplace demands consistent delivery of best in class quality across globally distributed operations. The complexity of delivering consistent quality is multiplied exponentially when managing Joint-Venture operations in one or more emerging BRIC markets. DELMIA solutions have been “production hardened” from numerous global deployments, so are highly capable in supporting the most stringent quality requirements that are demanded by leading Automotive manufacturers.

  • Interlocking traceability and genealogy incorporates processes, materials, equipment, tools, labor and supplier attributes to provide comprehensive root cause analysis and reduce warranty claim exposure
  • Directed manufacturing processes enforce inline error-proofing for manual and machine-based tasks to elevate overall product quality
  • Comprehensive containment management capabilities can isolate a “spill” via any combination of tracked manufacturing characteristic, helping to contain costs and minimize exposure to out-of-spec materials


For further details, please contact us at This email address is being protected from spambots. You need JavaScript enabled to view it.

IT is that time of the year again, where we end the fasting month and celebrate our self-restraint against vice and weakness. For those who are fortunate, it is also that time where we get that rare chance to leave the hustle and bustle of our busy schedules and return to our roots.

Personally for me, this return home bears a significance beyond the familiar gathering. It is an annual opportunity to rekindle our ties with those who are close to our hearts, in which for various reasons, we rarely find chances to meet.

During this festive season, we will meet those whom not only surrounded us during our growth, but also influenced our thinking, values and culture and made us who we are today.

When seen from this perspective, the forgiveness we give and receive brings a deeper meaning to the celebration of Eid. It equates to a blessing from all those who have contributed to our well-being.

Forgiveness, and the act of forgiving, opens the path to self-improvement. As the saying goes - a problem can only be solved when the problem is acknowledged. In order for forgiveness to take place, one must first admit to requiring forgineness.

The act of visiting family and friends during the month of Syawal also holds meaning beyond mere tradition.

We usually take this opportunity to catch up with those whom we seldom meet, those outside our scheduled routines, so much so that it would be unlikely that these personal networks are maintained if the festive season did not take place.

Such is the power of the festive month - it keeps our bonds of family and friendship. The interactions we have serve as updates, which in turn add to our knowledge and experience through the act of sharing.

As we converse and catch up with old friends, little do we realise we are actually learning new things from those outside our common circle.

Most importantly, Aidilfitri is meant as a joyful day. As Malaysians, we are blessed and privileged to have celebrated the month of Syawal in peace and harmony. However, let us not forget that there are those less fortunate, and carrying out their Raya prayer in poverty, famine, persecution or war.

Therefore, let us be mindful of the factors that make up the peace and harmony and protect them to celebrate Hari Raya with joy and happiness.

Lastly, for many of us, the Raya holidays is the longest break we will have in any given year. While it is an opportunity to take our minds of work and spend time with our relatives and friends, it is also an opportunity to reset and rejuvenate ourselves physically and mentaly, in order to do greater things upon our rweturn to work.

I hope that we all had a joyous and fruitful Aidilfitri. For those travelling from their hometowns this week, I prsy for a safe journey home.

Again, I take this opportunity to wish all my readers Selamat Hari ray, Maaf Zahir dan Batin.

The writer is the chief executive officer of Malaysia Automotive Institute

Saturday, 24 June 2017 12:55

Automotive 3DExperience Platform

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The 3DEXPERIENCE® platform is a Business Experience Platform available at MAI Automotive Cloud Computing Platform. It enables Automotive Players to create delightful EXPERIENCES for their ultimate customers or consumers.

The 3DEXPERIENCE platform is a business experience platform. It Provides software solutions for every organization in company – from marketing to sales to engineering – that help an organization, in value creation process, to create differentiating consumer experiences. With a single, easy-to-use interface, it powers Industry Solution Experiences – based on 3D design, analysis, simulation, and intelligence software in a collaborative, interactive environment.

3DExperience platform is part of MAI Automotive I-Cloud Initiatives. This platform is to integrate the missing link between process, material, product and system. Digital engineering with 3DExperience as an automotive collaboration platform is a key component of today's automotive engineering, as its applications have transformed product development by reducing manufacturing and production time, while increasing cost efficiency and shortening the time from concept to prototype.














How the 3DEXPERIENCE can benefit your project:

Improve Productivity

  • Reduce or eliminate inefficient RFIs, submittals and change orders

Increase Quality from Suppliers

  • With all available data, suppliers and designers can improve coordination

Reduce Waste, Risk and Cost

  • The 3DEXPERIENCE platform is designed to predict outcomes more accurately giving responsible parties enough time to react to future issues and provide resolutions in a timely matter.

Gain a Competitive Advantage

  • Become more efficient than your competitors, build loyalty from owners and designers, and retain healthy profit margins

          TARGET USER


Community Usage Scope
R&D | CAR Manufacturers | Component Vendors | Academia 3D CAD , Digital Product Experience Design & Engineering
R&D | CAR Manufacturers | Component Vendors | Industry Experts | Academia Product Performance Virtual Simulation Product Performance Validation
R&D | CAR Manufacturers | Component Vendors| Technical Experts | Academia Mold Making Mold and Tooling Engineering
Plastic Injection
CAR Manufacturers | Component Vendors | Industry Experts | Academia Plan, detail, simulate and Optimize Machining activities Manufacturing Engineering

           At MAI, we provide the 3DX Platform at an affordable monthly hire basis. The 3DX Platform comes in a laptop with pre-installed CATIA V5 to accommodate organisation needs for urgent and additional design stations when the design project is increasing.

Please feel free to contact us at This email address is being protected from spambots. You need JavaScript enabled to view it. if you need any further information

Starting from tomorrow, we will experience our annual “balik kampung” exodus. I’m sure that for the last two weeks, Malaysians have been busy preparing for the first day of Syawal, in anticipation of the excitement that will await us as we arrive home to our loved ones.

However, there is one preparation that I believe is of utmost importance, which is ensuring that our vehicles are in the proper and safe conditions as we embark on our journey home before Hari Raya.

As one of the few car-producing nations in the world, Malaysia has come a long way in increasing safety levels of vehicles produced and sold to Malaysians.

Even entry level models, such as the Perodua Axia and Proton Saga are fitted with safety features that qualify them for at least a four star safety ratings.

Nevertheless, just like how our engines require periodic servicing, so must the safety conditions of our vehicles be maintained.

While manufacturers strive to ensure that the car is delivered with the required safety specifications, it is the owner’s responsibility to keep their cars safe and roadworthy.

It is important for note that vehicle safety not just limited to seatbelts and airbags alone, but is rather a system of components working harmoniously to prevent accidents, as well as avoid injury should the worst happen.

Your brakes, tyres, steering, suspension, windshield wipers, and even your horns must play their roles when the moment calls for it. Therefore it is unwise to neglect or delay any repairs when these systems malfunction.

The second component of our journey home is ourselves. While our cars can to be maintained at a pristine, their performance and reliability are far more predictable than our abilities to maintain focus on the road.

My last "balik kampung" journey was a staggering 15 hours. Even at slower speeds, such taxing conditions are a major hazard to ourselves, our families and motorists around us.

The hazards of driving under fatigued or under the influence of medication are well documented. Several advances in the study of sleep have pointed to the occurrence of micro-sleep, or a temporary lapse into sleep or drowsiness between a second to half a minute.

As it takes only a second for an accident to occur, the consequences of micro-sleeping is clear, and the most important thing is to understand the reasons and symptoms of microsleep.

Current studies show that a major contributor to microsleep is sleep deprivation. However, some cases occur while performing monotonous tasks such as, ironically, driving a vehicle.

As the journey to our hometowns is often a family event, the drive should be a family responsibility just as much. In order to maintain focus, switch drivers as much as possible. In fact, don’t make the driving experience a monotonous one. Passangers should be good co-pilots and help keep the driver entertained.

With that in mind, let’s all make this year’s Raya an accident-free celebration. I’d like to wish all my readers Selamat Hari Raya Aidilfitri, and maaf zahir dan batin.

The writer is the chief executive officer of Malaysia Automotive Institute.






Details of the CATIA v5 Design Training are given below:

Fee                        : RM625/pax/level

Date                      : 17th July till 21st July (Fundamental) (FULL)

                                24th July till 28th July (Intermediate) (FULL)

                                31st July till 4th August (5 Days for Fundamental)

                                7th August till 11th August (5 Days for Fundamental)

*7th August till 11th August (Intermediate has been changed to Fundamental)

Time                       : 8:30AM – 5:30PM

Venue                  : Malaysia Automotive Institute, Cyberjaya


Please provide us the following particulars for registration and your particulars for us to issue the quotation and invoice to.


Name of the participant:

Ic no:



Contact no:


Level: Fundamental/Intermediate



*HRDF supplementary documents will be provided upon request

MAI Catia V5 Fundamental




MAI Catia V5 Intermediate

For me, one of the great blessings of Ramadan is that the structured practices of the holy months resets and realigns discipline in our daily routine.

Last year, during the same time of Ramadan, I wrote on how the practices of Ramadhan served as accelerators in instilling good habits.

For example, the practice of sahur teaches us to utilize early rising times to maximize productivity. The time saved from this efficiency allowed more time to dedicate ourselves to spiritual well-being that manifests itself in the tarawih prayers.

It is amazing how a simple re-enforcement of meal times, seen in the sahur and iftar, suddenly frees our usually busy schedules for life’s most precious things – increased spiritual being, time spent with family, and more.

This year, let me extend this idea beyond the practices, into a macro-outlook of personal enhancement in Ramadan.

As Ramadan transcends beyond the abstention of food and drink, towards a complete cleansing of the soul, it allows us to reflect on ourselves as we break into the months ahead.

When this abstention extends to controlling our anger, speech, appetite, spending and senses, we are in better positions to take a step back and reflect on our qualities and characters. This is a true benefit for all – individuals, business entities, communities, or just students of life.

This translates into meaningful opportunities for self-improvement and personal development.

In this context, this meaningfulness derives from the very fact that true progress is a product of true reflection – yet true reflection is difficult to achieve when we merely react to immediate phenomenon.

It is meaningful, as the design of the fasting practice creates that time and space for us to take a bird’s eye view of our internal systems and characteristics, and make major shifts towards positive being.

The great thinkers of yesteryear are often romanticized through the depiction that their personal enlightenment was a result of a step back into solitude in order to review one’s past to reshape himself or herself towards personal progress. The story of Prophet Muhammad’s (pbuh) interaction with the first Quranic verses is a classic example.

The key takeaway is that major change is a product of realignment of thought, culture and values. Perhaps, as a society, we can utilize the holy month to look at ourselves and look into what we value, and where our strengths, as well as weaknesses, lie entrenched within.

Undoubtedly, the last few years have seen the rise of the marketplace of ideas within the Malaysian society. It is clear that we all want progress, however the values we keep or discard in order to achieve such progress requires reflection.

This Ramadan, let us all take a step back with patience, open mindedness and a willingness to change. With this in mind, let’s all reflect on how, as a nation, we can achieve higher levels of success, and remain competitive in a world where values and virtue can easily be eroded due to the nature of competition.

The writer is the chief executive officer of Malaysia Automotive Institute.

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