Monday, 22 January 2018
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Product Design & Development

A design team consists of several types of automotive designers working in large teams alongside engineers. Different designers are responsible for concepts, styling, modelling, and even prototyping. 
Validation engineers test each component before they can proceed to the production line. Validation engineers will perform environmental, stress and performance test to ensure that design meet the right specifications. Validation engineering also run virtual tests and report the results to the design engineers as part of the CAD process.

Automotive design is the entire development process of a car and its thousands of parts and components, from initial sketch to testing to final product. Design can often be a lengthy process and may include numerous types of designers. A team of concept artists, stylists, modelers and several different engineers are required to achieve a good balance of form and function in every design. 

Automotive styling mainly involves the looks and aesthetics of a design. The design team produces several concept sketches based on a market study, before a single concept is further developed into a physical model. Clay models are commonly used to better visualize a design concept. 

Design engineers convert concept sketches into detailed designs that ensure a product actually functions, performs and is fit for its purpose. Design engineers may work in a team along with other designers to create the drawings necessary for prototyping and production. 

Prototypes are produced, either functional or non-functional, to detect and correct styling flaws and develop tooling, manufacturing fixtures, and packaging. Fully functional prototypes are then created for testing in order to verify its intended function, and for some components, its safety integrity. 
The final production process for the vehicle will be laid out and planned in real terms so that the phases of construction, from bare frame to finished car, are mapped and the factory tooling required for it are engineered. During the process, the original concept and the final production model are often very different vehicles.





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